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Step Into Our World

Welcome to JFB:  a collective of digitally native fashion brands. Our brands – JustFab, ShoeDazzle, and FabKids – reimagine the world of fashion every day, blending consumer insights, data, fashion trends, and technology.

JF Brands was born from the brand incubator TechStyle Fashion Group, along with iconic brands

Fabletics and Savage X Fenty.

Our global team works from our offices in Los Angeles, San Francisco, and Barcelona, serving the millions of VIPs in North America and Europe actively engaged in our flexible membership programs.

Our Brands


JustFab is the premier destination for stylish women dressing from their shoes up. We inspire women to walk through life with confidence and empower them to embrace their individual style.


In 2009, ShoeDazzle launched as a first-of-its-kind membership shopping platform for the shoe-obsessed and continuously taps into the power of celebrity to offer bold, runway-ready style at unbelievable value.


FabKids offers one-of-a-kind clothing and shoes that are as unique as the kids who wear them. Far from fitting in, we’re here to help kids stand out, and feel confident doing just that.


Join the Ultimate Dream Team

They say if you love what you’re doing, you’ll never work a day in your life. 

We can confirm that’s true. 

Join our team today, and see for yourself.

"We strive to be one team in all the work that we do. The pandemic has taught us that together this all-star team can accomplish anything."

Cristina Mendigochea, Sr. Creative Director for JustFab